S Media, the state-owned broadcaster in Myanmar, has extended its rights deal for Uefa’s Champions League and Europa League competitions for the next three-year cycle.


S Media, the state-owned broadcaster in Myanmar, has extended its rights deal for Uefa’s Champions League and Europa League competitions for the next three-year cycle.


The new deal will take in the three seasons starting from 2015/16 and was brokered by Uefa’s arm’s-length club soccer rights agency Team Marketing.


S Media will increase its coverage in the next cycle, broadcasting all Champions League matches live across its seven S Media pay-TV SkyNet Sports channels, and on its free-to-air MNTV channel. Highlights from all Champions League games will also be shown.


The broadcaster has also committed to show eight live games per Europa League kick-off slot, as well as highlights, across the same channels.


Myanmar is the first Asian territory to have signed a new deal for Champions League and Europa League rights with Team Marketing.


Tenders in Thailand, Indonesia, Laos, and Cambodia are underway.


Though financial details have not been released, S Media is likely to have paid a significantly increased rights fee.


With EU trade sanctions on Myanmar having been dropped in 2013, the country is experiencing a rocketing economy.


The English Premier League achieved a huge increase when it sold its rights in the territory for the first time on a standalone basis in late 2012, securing some US$39 million from S Media and SkyNet for the 2013/14 to 2015/16 cycle where the previous deal had garnered less than US$1 million.