31 January 2014
Last updated at 11:44
Manchester United bought Juan Mata this month from Chelsea for £37.1m
Transfer spending by Premier League clubs this season has passed the £700m mark for the first time, says Deloitte.
So far, £725m has been spent in the 2013-14 season, including £95m during the current winter transfer window, which closes at 2300 GMT on Friday.
That is ahead of winter window spending at the same time a year ago, of £85m.
“We expect deadline day to again be a busy time for Premier League clubs,” said Dan Jones of the sport business group at Deloitte.
“However, regardless of the amount of activity today, we have already seen the 2013-14 season set a record for Premier League transfer spending.”
‘Record revenues’
Manchester United’s £37.1m signing of Chelsea midfielder Juan Mata is still the biggest domestic deal this month, while Cardiff and West Ham have both been busy in the transfer market, bringing in a number of players.
Mr Jones added: “It is important to put this in context; the transfer spending is supported by the record level of revenues of Premier League clubs, driven primarily by new broadcast agreements.
“This gives Premier League clubs the ability to continue to invest significantly in their playing talent.”
Broadcasters BSkyB and BT paid hugely increased sums in summer 2012 when they secured packages of Premier League matches for broadcasting from the current, 2013-14, season.
BSkyB paid a total of £2.28bn for the rights to 116 games per season from 2013-14 to 2015-16, while BT paid £736m for the rights to 38 games per season over the three-year period.
That was an increase of 70% on the previous rights packages, held by BSkyB and ESPN
Last year’s Premier League winter transfer window saw clubs spend £120m in total.
January transfer windows in the English Championship and in Scotland are also set to close on Friday. The Wolves striker Leigh Griffiths is in Glasgow for talks about signing for Celtic.
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